This is the person in control of the creative aspects of the promotion, although they may not actually own it. This is the role the user plays in TEW.
Extract from TEW08 Help Files: Total Extreme Wrestling 2008 is part booking simulator, part game. The emphasis is on capturing the realism of being a wrestling promoter booker, however some areas intentionally take a less-realistic approach in order to provide a better experience for the user.
In the game you play as the head booker of a promotion (and the owner as well if you choose to). In real life that would be the person who controls the creative aspects of the company; this role is expanded slightly in TEW as you will also handle aspects that would not normally fall under a booker’s control, such as finance and hiring and firing. The end result is that you have virtually total control over every area of the promotion you are playing as.
Your major goal is simply to bring success to the promotion. This usually takes the form of a fairly simple cycle; you put on shows to make money, use the money to hire better wrestlers, use the better wrestlers to put on better shows, and the better shows lead to more money…and so on. Of course, keeping to that cycle is not always as straightforward as it sounds, as you deal with issues with your roster, financial problems, competitors, etc.
There are many ways to enjoy the game. You can play solely to bring success to your promotion at all costs. You can concentrate more on developing your own characters and storylines. You could even choose to ignore whether the promotion is gaining or losing popularity and instead focus entirely on implementing your own original booking ideas. There is really no right or wrong way to play, as TEW gives you a “sandbox” in which to play.